Development of discount (credit notes) policy
In marketing policy business entities pay considerable attention to issues of providing various discounts. Competently developed discount system allows not only to attract new customers and to establish effective cooperation with existing regular consumers, but to prevent tax risks associated with the application of non-transparent pricing system in the enterprise in part regarding justification of regular price corresponding to the market price level.
A large number of discounting methods is applied in world practice today. It is important to develop clear criteria for discounting and setting its size, as well as to prevent possible tax risks.
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